When I interned at Fleishman-Hillard one of the biggest projects I had the honor of working on was a capabilities book for a pitch to Nautica Clothing in New York.
We knew we had to hit them with something big, something other than a typical 80 slide powerpoint presentation and a bunch of BS. So my boss and I went to work on this beautiful book to really showcase what we were capable of. Throughout the book you find lovely photography, unique graphs and icons, nicely laid out text and many other goodies. Nautica loved the book and loved what we had to say, and because of that it was another successful pitch with new business.
CREATIVE DIRECTION: Ky Miller (Fleishman-Hillard)
CLIENT: Nautica Clothing
TYPE: Capabilities Book